Copyright © 2010 Zo Nicholas. Visit the original article at http://zonicholas.com/work-from-home/working-from-home-news/online-newspaper-publishing-2/.

Developing my Online Newspaper

It has certainly been one of those weeks here, a full schedule and a balancing act between work and family. However developing my online newspaper, Working From Home News, still continues albeit more slowly.

Working From Home News Web Design

Web design has been a matter of making a decision about whether to use a background image or to remain with a plain colour or stay completely neutral with white. My concern is to give the paper a completely new look therefore I decided upon a background image.  With this in place it created as a base colour to build and create a site with colours, fonts and images to complement the background. 

YORGOO Press Newscast Theme

Working From Home News is based on the new YORGOO Press Newscast theme which profits from best SEO from Semiomantics which means high visibility and performance on search engine such as Google. For  details about the latest Newscast theme click Here.

By Zo Nicholas

YORGOO and Ycademy Trainings

The YORGOO and Ycademy training calls cover various topics every week and can be attended by any YORGOO member who wishes to improve his/her knowledge about marketing his/her business or product online.

This past week the training calls focused mainly on creating, editing and publishing images on YORGOOpress [the YORGOO newspaper project] and also adding images to posts on the various blogs that the members like Ute Schaedler or Laetitia Paris have set up. The technique is simple yet inserting images incorrectly into a post can result in a screwed up code and not being Google efficient.

Running own hosted blogs requires a domain and  a server with access to a control panel and the various functions like mysql databases. Setting up an own hosted WordPress blog is not as difficult as many think. If you can follow step by step instructions, then the process is relatively simple. Many YORGOO and Ycademy members have done so already and are achieving top Google ranking in their related niches.

Webmaster Calls

This weeks YORGOO-Ycademy webmaster call focused mainly on server maintenance, keeping the server clean, and performing backup. The cleaner one keeps the various functions on the server like mail, databases etc the better the server will perform. These tasks do need to be performed regularly. Learning how to keep a server in tip top condition is an important part of being a webmaster.

The webmaster call on Friday nights is a regular feature, attended by members who are interested in running their own servers, blogs and own websites.  Many of the members also attend the YORGOO-Ycademy seminars which are run once a month:  2 full days of information, training and workshops, instructions are done entirely online. The May seminar focuses on ‘Monetising your blog’. A topic which interests anyone working online.

YORGOO and Ycademy Training calls and seminars are a great way to learn good marketing and webmastering skills without spending a fortune.

Zo Nicholas

Read more..

• Semiomantics XO Advertising
• Increase Your Business Exposure
• Internet Marketing Services
• Christmas 2009 and beyond
• Learn online at the Daily online training call
• Google Wave invite
• Facebook Login
• Web Design for FreeLeadsandFreeTraffic
• Web Design
• Daily Online Training Calls

Creating an image for your blog or website.

Working with picnik.com picture editor and flickr.com

Creating images can be great fun, relaxing  and even profitable. When writing content for you blog/website you may also like to illustrate your work with images/galleries/slide shows etc.

The editor that we used in this training you can access at www.picnik.com: an easy to use image editor to edit your pictures fast and efficiently for use on the web.

As an example we have also used www.flickr.com: the most popular photo site online in this presentation.

We demonstatrate here how you can combine these two tools and come up with some interesting projects that can be used to illustrate any work you do.

To view some examples illustrated in the training audio go to yorgoo.com/blog

[53min duration]

How to create an image:

Wishing you FUN and success,

Zo Nicholas

Emails vs Feeds

When looking at my mail boxes I am always surprised to see how easily spam gets through while important messages get filtered out.

It shows: email is not the most reliable means of communication even for permission based mailing.

Feeds are more reliable, at least for the time being and for this reason we have introduced the RSS Feed Reader in our tool bar. The advantages are clear: if you have your YORGOO media-toolbar installed (it’s free and of no consequence to your speedy surfing or functioning of your machine) not only can you get our news and alerts, but you can also communicate with all the other members of our program who have installed the bar, using the Messaging Service.

It’s just a brilliant way to get in touch with people, with people who share your interest in building online business.

You will see an increased use of RSS in the future and I would assume that also the average internet users will increasingly use feed technology to communicate. Many are already hooked to feed streams without knowing it, may be by using price comparison sites or news feeds on their browser or website.

Download the YORGOO Media-Toolbar, [available in the YORGOO back office] install it and start profiting from the fun and the useful functions it delivers. You can even join the daily training calls just by choosing the option on your toolbar or listen to the recording. Easy and lots of FUN!

Zo Nicholas

P.S.
Watch out for more news about our latest developments – Web Trafic with Semiomantics… coming soon.

Track that Ad with Google

For those who like to track their ads and do split-testing  to measure accurately and precisely how powerful and truly effective any one ad is , Google provides a very good free tracking tool, Google Analytics.

For those who like to learn using video [definitely my preferred medium] – there are 3 video tutorials that provide some  really good basics.

Introduction to Google Analytics – 5 min.    
Introduction to Google Analytics Settings – 5 min.    
Tracking Your Advertising Campaigns – 5 min.

This tracking can be used on websites, splash pages, squeeze pages, blogs etc.
You can find all the details at The Google Learning Centre.

Zo Nicholas