YORGOO and Ycademy Trainings

The YORGOO and Ycademy training calls cover various topics every week and can be attended by any YORGOO member who wishes to improve his/her knowledge about marketing his/her business or product online.

This past week the training calls focused mainly on creating, editing and publishing images on YORGOOpress [the YORGOO newspaper project] and also adding images to posts on the various blogs that the members like Ute Schaedler or Laetitia Paris have set up. The technique is simple yet inserting images incorrectly into a post can result in a screwed up code and not being Google efficient.

Running own hosted blogs requires a domain and  a server with access to a control panel and the various functions like mysql databases. Setting up an own hosted Wordpress blog is not as difficult as many think. If you can follow step by step instructions, then the process is relatively simple. Many YORGOO and Ycademy members have done so already and are achieving top Google ranking in their related niches.

Webmaster Calls

This weeks YORGOO-Ycademy webmaster call focused mainly on server maintenance, keeping the server clean, and performing backup. The cleaner one keeps the various functions on the server like mail, databases etc the better the server will perform. These tasks do need to be performed regularly. Learning how to keep a server in tip top condition is an important part of being a webmaster.

The webmaster call on Friday nights is a regular feature, attended by members who are interested in running their own servers, blogs and own websites.  Many of the members also attend the YORGOO-Ycademy seminars which are run once a month:  2 full days of information, training and workshops, instructions are done entirely online. The May seminar focuses on ‘Monetising your blog’. A topic which interests anyone working online.

YORGOO and Ycademy Training calls and seminars are a great way to learn good marketing and webmastering skills without spending a fortune.

Zo Nicholas

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Creating an image for your blog or website.

Working with picnik.com picture editor and flickr.com

Creating images can be great fun, relaxing  and even profitable. When writing content for you blog/website you may also like to illustrate your work with images/galleries/slide shows etc.

The editor that we used in this training you can access at www.picnik.com: an easy to use image editor to edit your pictures fast and efficiently for use on the web.

As an example we have also used www.flickr.com: the most popular photo site online in this presentation.

We demonstatrate here how you can combine these two tools and come up with some interesting projects that can be used to illustrate any work you do.

To view some examples illustrated in the training audio go to yorgoo.com/blog

[53min duration]

How to create an image:

Wishing you FUN and success,

Zo Nicholas

Emails vs Feeds

When looking at my mail boxes I am always surprised to see how easily spam gets through while important messages get filtered out.

It shows: email is not the most reliable means of communication even for permission based mailing.

Feeds are more reliable, at least for the time being and for this reason we have introduced the RSS Feed Reader in our tool bar. The advantages are clear: if you have your YORGOO media-toolbar installed (it’s free and of no consequence to your speedy surfing or functioning of your machine) not only can you get our news and alerts, but you can also communicate with all the other members of our program who have installed the bar, using the Messaging Service.

It’s just a brilliant way to get in touch with people, with people who share your interest in building online business.

You will see an increased use of RSS in the future and I would assume that also the average internet users will increasingly use feed technology to communicate. Many are already hooked to feed streams without knowing it, may be by using price comparison sites or news feeds on their browser or website.

Download the YORGOO Media-Toolbar, [available in the YORGOO back office] install it and start profiting from the fun and the useful functions it delivers. You can even join the daily training calls just by choosing the option on your toolbar or listen to the recording. Easy and lots of FUN!

Zo Nicholas

P.S.
Watch out for more news about our latest developments - Web Trafic with Semiomantics… coming soon.

Track that Ad with Google

For those who like to track their ads and do split-testing  to measure accurately and precisely how powerful and truly effective any one ad is , Google provides a very good free tracking tool, Google Analytics.

For those who like to learn using video [definitely my preferred medium] - there are 3 video tutorials that provide some  really good basics.

Introduction to Google Analytics - 5 min.    
Introduction to Google Analytics Settings - 5 min.    
Tracking Your Advertising Campaigns - 5 min.

This tracking can be used on websites, splash pages, squeeze pages, blogs etc.
You can find all the details at The Google Learning Centre.

Zo Nicholas

 The money is in the follow-up!

As your business grows so does your daily sending of mails. For this you need good flexible, manageable tools that save time. Mailing can be a very long tedious job if not automated.

With GroupMail you can easily create, grow and deepen your relationships with customers, market your products and services globally, expand your online presence and web site effectiveness with newsletters, permission marketing and much much more.

This highly ingenious mailing tool, which I have used for many years, has saved me literally hundreds of hours of work. Write it once -  and send to hundreds. It allows you to personalize your mails - so no more nameless recipients, time your mailings, import/export lists and so many, many  more time saving features included.

Why not try out the  :) FREE Trial version of GroupMail - and see how much time you will save, time & effort better spent on other tasks.

Zo