Creating your own future

Now, with the credit crunch sinking deeper than anyone imagined, households across the country are facing a very uncertain future.

Yesterday the world stock market took a big tumble as two major banks became victims of the credit crunch. Who will be next?

How does this effect the home business industry? 

You can read Yorgo’s article or listen to the recording:

Who should we trust if not ourselves to create our own destiny for us and our children.
To take the next step to creating your own future just fill out the form, and we will take you by the hand and guide you step by step to create your own home business.

Zo Nicholas

“Some people make things happen,
Some watch things happen,
While others wonder what has happened”. Which one are you?

Introducing Amazon Video On Demand

A good way to increase your affiliate income is buy offering your customers the latest deal from Amazon -
Amazon Video On Demand, a new Amazon movie & TV streaming service, is now available. Customers can now instantly watch movies and television shows commercial-free on Macs or PCs. With this new service, you can offer your customers the ability to enjoy instant playback of hit Hollywood movies and the latest TV shows. Leverage Amazon Video On Demand’s Preview Player widget and add movie trailers to your site.

Everyone loves the movies!

By taking advantage of the launch of this popular new Amazon movie & TV streaming service and you can earn a
10% referral fee on all movies, TV seasons, and TV episodes such as The Office, House and Law & Order. Leverage Amazon Video On Demand’s Preview Player widget and add movie trailers to your site. Hit movies and top TV episodes are among the most compelling forms of video on the web with the highest conversion rates.

Do you have a plan?

Many people have no plan. 

  Success is built on consistency and focused work. Get rid of everything distracting while you work and work daily. Have a special workspace, be it the kitchen table, a bedroom corner or an office.  Make it your space. Find a time during the day when its quiet and you can really focus on your tasks.It’s better to work every day for one hour, than 10 hours on the week-end.

Do your daily routines, part of which can be the daily tasks from YORGOO, building your list, your network. Don’t abandon before you have reached your daily goal, which can be expressed in number of sales, number of sign-ups, number of opt-ins or simply as we do here in number of daily visitors.

Every sale, or sign-up corresponds to a number of daily unique visitors you generate. These statistical bench-marks define your work load in function of the goal you have set. It’s all part of business planning.

Example:
if for a sign-up in YORGOO you need 90 unique visitors and if you get one sale per 10 YORGOO sign-ups,then you will need 900 unique visitors per day for one sale per day.

Insist on where you are successful:
If you take the above example and you find out that you need 10 YORGOO sign-ups for one sale, don’t jump to the next small home business opportunity, but simply multiply your daily visitors. Do it yourself or buy additional advertising, thus increasing your network. Invest 100% of all your profits in marketing until you reach the daily goal or whatever the number of sales you need.

Accept that online business is a profession which like any other profession requires a learning process, business education and training. What makes people online believe that they can trigger trust and sales as online professionals if they never have learned the job properly and if they have never had a minimum of provable success in what they are doing?

The internet is not much different from ordinary low tech commercial environments, just there seems to be a widely spread out opinion that online every thing should be available for free to get and easy to sell.

Zo Nicholas

Making money with Amazon

Amazon is running a superb promotion till 31st October for all those who love affiliate marketing.

Amazon Prime is giving its members unlimited Free Two-Day Shipping on millions of eligible items and now, Associates can earn $12 for each eligible new Amazon Prime Free Trial member referred through October 31.

Its an easy way to build an added income stream. Amazon has a vast array of products with up to 50% savings on various items. Now is a good time to start your affiliate marketing business as people are online looking for those real bargains. Scroll through the various categories and find a niche and build your links.

Zo Nicholas

Niche Marketing

What is it?

Niche Market ‘a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers…..niche marketing:An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.’ Source: Wikipedia.

Meeting the demand

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

The Strategy

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

Discover your niche

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools such as the Keyword Analyzer can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Customer satisfaction

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league.  Through niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  From small beginings big businesses grow.

Zo Nicholas

Understanding Your Target, the Customer

Having designed a beautiful website or blog you think that you are going to attract clients, right? but unless you really know what your customers are looking for you or what they want to buy, it is most unlikely your going to be make sales or make money.

A Website is like a storefront which must attract customers with things they want to buy. So what are they looking for, best deals, best buy, discounts, bargains or a real must have at any price product?  Spending time researching your target, is time well spent.

Once you have  grabbed the customers attention your next task is to get him/her to either make that purchase or to optin to your mailing list, newsletter or must have special offer. Once there you can proceed with the follow up. A good way to get a response from your mailing list is to email your existing clients and ask them to complete a survey or even ask while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product. All part of your customer service.

Does your website give enough contact information?

 
Selling from a website allows your customer to buy your products 24 hrs a day from anywhere around the globe. Always provide contact information, [compulsory in many countries eg: Germany, the Impressum] which should be visible on every page of your website, complete with mailing address, telephone number and an email address that reaches you.

People may need to contact you about sales, ask questions about products, general information or technical problems on your site. Provide your customers with enough options like credit card, PayPal or other online payment service so you never lose a sale and keep it simple. There is nothing more infuriating for customers that being taken from one page to another countless times and never the pay button, and you the seller also want to hear the ‘kerching’ symphony; keep it simple and make sales.
 
Zo Nicholas

Working from home

Starting a home business

Its really not that difficult to start a small home business especially if you think about all the advantages and the tax benefits that one can receive for doing so; however it may take some soul searching and time to dig deep into yourself and find your passion and skills that you can apply online.

We all possess skills even if we are not always totally aware of them, that we can utilise and share with others. Listen to the interview with Alejandra from Italy and see how she made some big changes in her life.

Listen as YCADEMY Speaker Bianca Gubalke from S.A. digs into her past and explores her present - working from home around her family.

Zo Nicholas
Home Business Education

Search engine marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. Source: Wikipedia

So its all about keywords, optimisation, how to increase web site traffic, search engine strategy and placement but……..

wheres the FUN?
wheres the SEX?

Well….you can find it ALL right here rolled into one at yorgoopublishing.com, and join us on the call and have all the fun you want at 9p.m London time in yorgotalk.com

See you there,

Zo Nicholas

P.S. and don’t forget to bring your real Smart Tool the Keyword Analyzer!

What is a keyword?

A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other words or other information.

The term keyword in reference to SEM usually refers to a word or phrase (combination of words, such as ‘Chicago Courier Service’) used to find relevant and useful web pages.

Keyword (Internet search), a word or a phrase used to find useful results in internet searches.Source Wikipedia

Now if you are running a business online, or would like to run a home business, whatever it may be, you must know your keyword/s. YOU must know what your customers search for, where they search, where the traffic is and where to promote your business. Sit in the middle of the dessert and you just get sunburn and sand in your eyes.

If you attended last nites call about ‘ Keyword Traffic ‘ you would have heard all about how to search keywords, google keywords, high paying keywords and how to get the right keywords.
With a simple tool like the Cashbizz Keyword Analyser you can not only reveal the daily searches but also the returns on Google, Yahoo and Msn search engines. All so important when trying to research your niche.  More strategies and  details can be found here in ‘Your Path to Cash Online’

Here are a few quotes from some of the attendees of Workshop 1 on Jun 16:

RENATE [Monday, Jun 16 22:26]:
Yorgo, I think your today article and this workshop helped me a lot
NINFA [Monday, Jun 16 22:26]:
thank you Yorgo, now i get it
RENATE [Monday, Jun 16 22:27]:
Especially the practical examples tonight
RENATE [Monday, Jun 16 22:28]:
Thanks a lot Bianca, Yorgo and Zo
Brenda Baker N.Z. [Monday, Jun 16 22:35]:
its only been this week i have understood all this keyword importance

You can read the article ‘Tips and Principles of Keyword Marketing’ here at Yorgoopublishing; an article that defines Profitabily in niche marketing. Its better to read and re read and understand the basics rather than second guess your way through the labyrinth and have 0$$$ in your pocket, or

Join our exceptional Keyword Traffic Calls at 8 pm - 10 pm GMT+1 (London) at http://Yorgotalk.com

Zo Nicholas
 

Business Education - reviews

How to write reviews

When writing a review of a product, article, book or script one needs to follow some simple basic principles to be successful.

If you missed our training call, here is your opportunity to listen to the live recording and learn the how to write topic related content that Google loves so much.

Tip: grab a notepad to take notes.
[1Hour 15min duration] worth every minute! 

How to write reviews

Did you find this recording useful?
Your feedback and comments would be most welcome.

Wishing you  much success with your review writing,

Zo Nicholas

P.S.
Stop Spending on GoogleAds*
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