Branding as advertising
Branding and advertising
A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.Source: Wikipedia
As we move from the world of offline to online marketing the impact of branding takes on an even greater role than before. As advertising is seen continually on every inch of a potential customers computer screen it has to be visually compelling.
The brand name, design and colour all add to the the visual impact on the customer. It creates that most important first impression, grabs attention and stimulates a call to action. A brand with clear intentions, trusted values and attributes helps the customer with his online purchase decisions. Branding definitely does plays a very important role in today’s competitive world.
Today, Hanno Coetzee is Name Branding, creating an own memorable brand identity. ‘Lalakoi’ does this speak to you? is it unique and easy to remember; and if a picture says more than 1000 words which would you choose?
Its all about communication and differentiating yourself from the mass of competition out there.
An appealing logo/image creates good brand recall [eg: Coca cola ]and eventually turns it into a global appeal. A good bold ‘inspired’ logo and design can prove to be even more aggressive than any traditional forms of advertising. The most famous logos are simple in design yet capture the eyeballs of the public.
