Writing an article for your blog

Writing articles

Writing is not something that comes easily to everyone; for some its just a matter of putting pen to paper and out it all pours and great article is produced while others can spend hours and produce very little content.

I must admit that I come into the second category rather than the first. Even at school writing or composition as it was called in my days was not a subject I ever looked forward too. It was a chore. However as in life writing skills are a necessary form of communication and it is something most of us make an effort to accomplish, at least the basics.

When wrting an article for your blog the first thing you need to do is to decide on the subject of your post, your targeted audience and then just make a list of points that you want to cover. The simplest way to start is to write a draft. Just write and let it flow, writing down exactly as you would be saying it. Personally, at this point I save my draft and go do something else for a short break.

Blogging

Going back to my draft I see it with different eyes and here I make a few corrections, spelling corrections, restructure points, etc. Again I will leave this draft. Coming back to it, re read, correct. All this I do in notepad and not on the blog. Once satisfied with the draft I then paste it into a new blog post, give it the required headings, add the images,[you can import images into your editor or use a plugin like 'Tagaroo' that will help you add relevant images to your post] save and preview.

In the preview I check the layout/headings/images/categories/tags and signature. If totally satisfied, publish. A blog does not require you to be a top class author so do not hesitate to hit that publish button. If you don’t publish you end up with a whole collection of drafts and an empty blog. If I am really not sure about my article I will ask a friend to give me an opinion, give it the once over and make any neccessary corrections.

This may not be the way most people work, but it works for me. Somedays of course things just flow and I get more done as far as writing is concerned, other days its really a ‘no go’ chore. You can get very techie as to the sort of structure your article should/should not have, layout etc and there are whole books written about the subject on the ‘how to write a book or article’ but unless you want to be a ‘professional author’, I feel that for a blog its really a matter of finding what suits you, your style best as long as you convey your message to your targeted audience.

Of course, the more you practice writing blog articles, the easier it gets as in most skills that you want to acquire. Your articles do not need to be long. Short to the point is fine, but do write. I’m no author but I am finding that writing articles for my blog can be fun!

Zo Nicholas

Blogging fun

Blogging fun

Blogging has become such an amazing phenomena online, everyone is blogging! Everywhere you look there are blogs.

From its humble beginings as just a ‘web log’ today its totally commercialised and serves as a publically displayed journal for a company, business or just individual. Anyone who authors in a blog is a blogger. Type in the term ‘blogging’ into Google it brings up 83,600,000 returns.

There are many companies out there like Blogger or Wordpress who offer ‘free blogs’ which provide a very basic template for you to post your articles. Of course these are a good way to get to understand the concept of blogging and to get the feel of what its all about, but then after that there is very little scope to broaden your horizons. You are limited to the parameters of the free version.

Catch the ‘blogging bug’ and you’ll want to fly. There are gadgets and widgets out there, all those little ‘toys’ to add to your blog to make it more atrractive and of course attract readers and comments. So next step is… a blog that you have total control of and where you can add those widgets, extra plugins etc.

To set up your own blog where you have complete control you will need a domain and hosting. Its not as complicated as it sounds, and you dont need to know html. Today’s server ready applictions like a blogging script are so easy to install and simple to use. You just follow a few simple steps of filling in your name etc and click!, its all done for you.

And now the the real fun starts, as here you now have the potential to customise your work by adding pictures, graphics, videos, podcasts, audio, widgets, advertising etc. lots of creativity, lots of blogging fun.

Zo Nicholas

Home Based Business: the learning curve

Home based business learning

The internet is a forever evolving platform, what is ‘in’ today will be ‘out’ tomorrow. If you are a home based business owner this requires you to stay well-informed about your industry, be adaptable to the changes and to stay one step ahead of your competition if you desire to be in profit.

Of course to keep your finger on the pulse its important to be well read and equally well versed in the latest marketing techniques and their application. But really, where do we find the time for all this? One of the best ways is to attend offline seminars at designated venues, but these can be time consuming and costly. So, how about increasing your learning curve with a ‘live’ Ycademy seminar?

What is an Ycademy Seminar?

Ycademy seminars have been in existence since the begining of 2007, running a 2day seminar once a month on various topics pertaining to online business and marketing online. They are not only full of the latest uptodate information but also include hands on workshops where you actually apply what you learn with step by step tuition. Thats 2 whole days of training and material at a fraction of the cost of many other venues. The February Ycademy seminar topic is Content Management, Editing and Publishing.

The only difference is that you attend online and listen through a headset or speakers to a ‘live presentation’ and watch the presentation through your web browser. Thats it! all you need is a good internet connection and that you have already if you are working online.

Seminars or webinars as they are sometimes called are fast becoming the latest choice in online learning.

* Totally accessible
* Low cost [no transport or hotel costs]
* No baby sitter fees
* No expensive meal costs
* All from the comfort of your own home
* ALL that is required is YOUR TIME and EFFORT!

Your success with your home based business needs your time, your effort and your commitment. Expanding your learning curve will keep you ahead of your competition and expand your profits.

Ycademy ‘ROCKS’

Zo Nicholas

P.S. February Seminar tickets are nearly all sold out!

Hosting South Africa: cheap web hosting service

Cheap web hosting for South Africa

If you are a YORGOO or Ycademy member then you have probably heard the news about the lastest joint venture from YORGOO and Chihosters: Hosting South Africa.

For those who use web hosting services you already know that that you can get good cheap web hosting at Chihosters - Unlimited Shared Hosting cPanel for only $35 a year!


 

 

 

However, some of our members from South Africa who use the ZA web services pay extortinate prices for web hosting and domain registration, and yet the service is of lesser quality than that which we receive here in the U.K., U.S.A or Europe.

To address this inequality and help our members in their global marketing ventures YORGOO has teamed up with Chihosters to provide top quality hosting services to those members who most need quality for their bucks. In todays economic climate it pays to shop around to get unbeatable value for your money.

Hosting South Africa will provide a top quality service and support. Services will include control panel, emails and server ready applications. Further details will follow shortly.

Zo Nicholas

Branding as advertising

Branding and advertising

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.Source: Wikipedia

As we move from the world of offline to online marketing the impact of branding takes on an even greater role than before. As advertising is seen continually on every inch of a potential customers computer screen it has to be visually compelling.

The brand name, design and colour all add to the the visual impact on the customer. It creates that most important first impression, grabs attention and stimulates a call to action. A brand with clear intentions, trusted values and attributes helps the customer with his online purchase decisions. Branding definitely does plays a very important role in today’s competitive world.

Today, Hanno Coetzee is Name Branding, creating an own memorable brand identity. ‘Lalakoi’ does this speak to you? is it unique and easy to remember; and if a picture says more than 1000 words which would you choose?
Its all about communication and differentiating yourself from the mass of competition out there.

An appealing logo/image creates good brand recall [eg: Coca cola ]and eventually turns it into a global appeal. A good bold ‘inspired’ logo and design can prove to be even more aggressive than any traditional forms of advertising. The most famous logos are simple in design yet capture the eyeballs of the public.

Zo Nicholas

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